Simple Savoir-Faire

Forty minutes. That’s the album’s length, about how long it takes to comprehend why West and Def Jam barely bothered to promote Yeezus, making it this year’s best known secret. Looking for a radio single or a future chart-topper? (“Bound 2”…I guess?) Yeah, good luck. I wouldn’t know how to market this bracing ice-water bath of an album either. Yeezus’ harsh power is meant to turn away the casual listener.

via PMA