Simple Savoir-Faire

"And a fashioniser, the world’s fashion forwards who make stylish socialising their hallmark and understand that fashion is a projection of where they’re going in life, never wants to be everyone. So the definition of luxury changes. Because luxury is always the opposite of commonality, in every facet of society. The working class poor could scarecly afford food, so the rich Edwardians were luxuriously fat. Processed and average quality food is now so accessible that organic and ‘pure’ foods, the polar opposite of what you find in the freezer isle and at takeaways, are now considered the luxury. Cheap food is now so accessible that waist lines have bulged and obesity has become an epidemic, thus it’s perceived by many to be a luxury to be slim. Across society luxury is defined by the polar opposites of what is most common and what those without a particular attribute, an attribute that is sometimes wealth but just as likely to be skill or knowledge, can have. So where does that leave fashion in an era where everyone can have a big wardrobe, where everyone can own too much, and they can do it cheaply?

The new luxury is a small wardrobe. Not necessarily an expensive one nor one filled solely with goods from only the world’s leading fashion houses. These are defintions of luxury fashion past. The new luxury is now to be able to live and thrive with a small, pleasurable wardrobe."

Daniel P Dykes