"In an interview with the graffiti artist KAWS from the Supreme retrospective, Jebbia maintains that, even in his own tank, he too felt like a fish out of water: “There were 50 or 60 skaters who’d just hang out there. And right at that time, too, Larry Clark was filming Kids. For me, again, it wasn’t part of my world, but I knew it felt very rebellious. It felt right and I liked it.”
Hiding out in the back room and letting the kids rule the roost allowed Jebbia to observe the natural habits and tendencies of his clientele, not unlike the objectivity achieved from a behavioural psychologist studiously taking notes behind a two-way mirror. He didn’t have to be a skateboarder at all, he just had to know what this new generation of skate kids wanted and what they weren’t getting anywhere else."
via Inside Supreme: Anatomy of a Global Streetwear Culture via BOF
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