Simple Savoir-Faire

"Today, as consumers become their own media outlets, producing staggering amounts of user-generated content every day, and savvy marketers reverse-engineer Google’s algorithm to game the search results, separating signal from noise is once again becoming difficult. As a result, we’re seeing a shift back towards human filtering and hand-curation. But this time around, instead of professional editors — who could never hope to sift through the quantities of content the world currently creates — it’s consumers themselves who are doing the curating." quote via BOF on social curation relating to the fashion industry